Step into the 2023 Toyota Corolla Hatchback, where there are some cool features awaiting you. The first, which confused me at first until I turned to YouTube to explain it to me, is the always-on cruise control. Instead of pushing the cruise control symbol down on the dial to activate cruise control, you can switch between regular cruise control and adaptive cruise control.
You also get wireless Apple CarPlay and Android Auto on an 8-inch touchscreen on all trims, wireless charging, and a 7-inch TFT gauge cluster on the XSE trim (SE trim has a 4.2-inch multi-information display and no wireless charging), and either a six-speaker audio system or an eight-speaker JBL premium audio system. And of course, the Corolla Hatchback comes with a ton of safety features via Toyota Safety Sense 3.0, including automatic high beams, road sign assist, lane departure alert, and pre-collision with pedestrian detection.
Cameron Aubernon/SlashGearOne thing I unfortunately discovered was my inability to see what the OEM navigation looked like. As you can see above, you’ll need to subscribe to Toyota’s connected services in order to make use of the OEM nav. Those connected services include Service Connect, Safety Connect, Drive Connect, Wi-Fi Connect and Remote Connect. The first two are standard on both trim levels as a 10-year trial, while Drive Connect — the one with the navigation — is available on a 1-year trial before asking for $15/month.
As vehicles last longer on the road, manufacturers are looking to make money through service subscriptions ranging from heated seats (BMW) to extra horsepower (Mercedes-Benz). The question, then, is whether consumers will either protest such strategies, or begrudgingly accept them as time moves forward.
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