RISE Worldwide wins multi-faceted mandate for Abu Dhabi T10

RISE
Worldwide,
India’s
sports
first
company,
will
be
the
exclusive
partner
to
the
Abu
Dhabi
T10
–
for
broadcast
production,
global
media
rights
and
sponsorship
package
to
build
strategic
brand
partnerships.

“We
are
excited
to
have
been
presented
with
the
opportunity
to
facilitate
an
end-to-end
package
for
the
unique
and
exciting
Abu
Dhabi
T10
League.
RISE
Worldwide
has
the
expertise
and
the
proficiency
in
offering
a
wholesome
experience
to
its
clients,”
said
Nikhil
Bardia,
Head
–
Sponsorship
and
Talent,
RISE
Worldwide

“We
are
confident
in
enabling
Abu
Dhabi
T10
achieve
its
goals
through
structured
strategic
brand
partnership
and
global
audience.”

Abu
Dhabi
T10
League
2021:
T10
league
to
begin
on
November
19

According
to
RISE
Worldwide,
the
multi-tasked,
multi-year
mandate
from
Abu
Dhabi
T10
is
a
validation
of
the
company’s
rapid
growth
as
a
holistic
end-to-end
sports
portfolio
since
the
incorporation
in
January
2021
as
an
independent
firm
(formerly
IMG-Reliance).

“Together
with
the
Abu
Dhabi
Sports
Council
and
Department
of
Culture
&
Tourism,
we
are
thrilled
to
partner
with
RISE
Worldwide
as
we
continue
to
evolve
the
brilliant
Abu
Dhabi
T10
into
one
of
cricket’s
most
exciting
destination
events,”
Matthew
Boucher,
CEO,
Abu
Dhabi
Cricket
said
in
a
release.

“RISE
driving
the
global
audience
and
international
viewership
firmly
enhances
our
gold
star
product
within
Abu
Dhabi’s
world-class
sports
portfolio,”
he
added.

Mubashir
Usmani,
General
Manager,
Emirates
Cricket
Board
said,
“Emirates
Cricket’s
goal,
in
support
of
and
commitment
to
the
‘Abu
Dhabi
T10’ has
been
to
create
a
brand
that
is
on
par
with
the
world’s
best
sports-entities.”

Shaji
Ul
Mulk,
Chairman,
Abu
Dhabi
T10
said,
“The
Abu
Dhabi
T10
today
is
one
of
the
most-watched
Tournaments
in
the
world.
The
T10
format
has
struck
a
chord
with
all
cricket
fans
globally
and
therefore
it
is
imperative
for
us
to
have
the
best
strategic
partners
on
board
throughout
all
facets
of
the
business.”

“RISE
Worldwide
is
one
of
the
best
end-to-end
service
providers
in
the
sports
industry.
With
their
expertise,
brand
Abu
Dhabi
T10
will
scale
greater
heights
and
be
at
par
with
the
top
leagues
in
the
world,”
added
Mulk.

Cricket’s
fastest
format,
the
Abu
Dhabi
T10,
featuring
eight
teams
will
be
held
from
19
November
to
4
December
2021
at
the
Zayed
Cricket
Stadium
in
Abu
Dhabi.
In
India,
the
Abu
Dhabi
T10
will
be
broadcast
on
Viacom18’s
boutique
network
of
5
channels.

Source:
Media
Release