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Gaming Innovation Group (GiG) together with its long-term partner Admirāļu klubs has today powered the launch of a new online casino and sportsbook brand FeniBet in Latvia.

Admirāļu klubs, a veteran of land-based gaming in Latvia, is part of the Novomatic AG Group, one of the biggest international producers and operators of gaming technologies. As part of the network, Admirāļu klubs operates several renowned land-based gaming venues, placing them prominently in the Latvian market.

The online casino and sportsbook, which was built with GiG’s front-end framework, provides FeniBet’s players in Latvia with a personalised online player and betting experience complete with a wide selection of the latest games and live sports events to choose from. The launch marks GiG’s third within Latvia, enabling the platform and sportsbook provider to continue to grow its footprint and continue as a leader within the regulated space.

Today’s announcement follows GiG signing a final agreement with Admirāļu klubs on 13 November 2020 for the provision of GiG’s platform, sportsbook, frontend development and turnkey managed services.

Mārtiņš Opmanis, Head of I-Gaming at Admirāļu Klubs said, “The launch of FeniBet casino and sportsbook takes our business to its next stage of growth, further expanding our operations in the digital space. We are confident to enter the highly competitive and regulated online gaming market in Latvia with the new platform offering the best of GiG’s features such as personalised customer experience, swift payment processing and wide selection of games.”

Richard Brown, CEO at GiG said, “I am proud to announce that we have gone live in Latvia with Admirāļu klubs, another successful land-based operation embracing the online space. It’s always an exciting moment for GiG to power a launch, even more so when it’s part of an operator’s digital transformation, allowing them to expand their operations. Latvia is an exciting market, which has seen great growth over the past few years, as our third within the region, this launch further compliments our aim of becoming the regulated markets’ partner of choice. I have every confidence that FeniBet is set to be a market-leading casino and sportsbook.”

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