There has been a great push from the government to encourage smartphone companies to make phones in India. And the number of made-in-India smartphones has seen growth, according to a report by Counterpoint Research.
‘Made-in-India’ smartphone shipments grew 7% YoY in Q1 2022 to reach over 48 million units, according to the latest research from Counterpoint’s Make in India service. In 2021, the shipments of ‘Made in India’ smartphones crossed 190 million units, according to Counterpoint.
“The increasing smartphone demand in India, as well as increasing exports, are the major reasons for the continued growth. Support has also come from the Indian government’s various initiatives to increase local manufacturing,” said Prachir Singh, senior research analyst, Counterpoint.
According to Counterpoint, Oppo led the made-in-India smartphone shipments with a 22% share. Samsung came in second with 21% markets share whereas Vivo garnered an 11.7% market share. Lava led the ‘Made-in-India’ feature phone shipments with a 21% share. However, the manufacturing of feature phones declined 41% YoY in Q1 2022 due to falling demand for the past few quarters, added Singh. Going forward, Counterpoint believes that India’s handset manufacturing will grow 4% YoY in 2022.
On the Indian government’s initiatives, research Priya Joseph, research analyst, Counterpoint, said, “The government’s focus has been to make India a manufacturing hub. It has taken a lot of initiatives in this direction. The Production Linked Incentive (PLI) scheme for mobile handsets proved to be an accelerator for local manufacturing. Similar PLI schemes have been introduced by the government in other strategic sectors, such as solar, semiconductors, automotive and electronic products.”
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