The gist of the Bloomberg report — which cites unnamed individuals said to be familiar with the dealings — is that Apple’s iPhone 14 lineup is seeing less than expected demand from buyers who typically plan their upgrade cycles to match the release schedule of iPhones. Interestingly, despite this slump in demand, Apple is expected to sell the same number of handsets in 2022 as it did one year ago, the Bloomberg report adds. Current estimates put this number at 90 million units, which is close to Apple’s original 2022 shipment targets.
While the report does not list the reasons for slowing demand, it does hint at the current state of China — which is in the midst of a major economic slump — as being one of the causes. Initial calculations estimate that sales for the iPhone 14 lineup in China are at least 11 percent lower than what they used to be in 2021. In addition to the impending China problem, the current state of affairs between Russia and Ukraine has also led to many issues that could indirectly impact the sales figures for iPhones this year. In fact, a study by research firm IDC has already indicated the likelihood of the smartphone market shrinking by 6.5% in 2022.
Another interesting nugget of information from the Bloomberg report is that demand for Apple’s higher-end, more expensive “Pro” models is allegedly higher than the lower-priced options this time around. While the reasons for this aren’t clear yet, there is a good chance that this demand is being driven by people enamored by newer features exclusive to the iPhone 14 Pro lineup.
For all the latest Games News Click Here
For the latest news and updates, follow us on Google News.
