Apple set to change its pricing strategy for iPhone 15 Plus: Know why | Digit

After dropping the Mini iPhone from its lineup this year, Apple brought back the once fabled, Plus phones, launching the iPhone 14 Plus as a part of its latest line of phones in September. However, as per reports, the poor sales of the iPhone 14 Plus have forced Apple to take a different route with this year’s launches. This problem has reportedly affected the iPhone 14 as well.

The iPhone 14 Plus, at the time of launch, was positioned to fill the gap between the base iPhone 14 and the Pro models. The main difference between the base iPhone 14 and the iPhone 14 Plus was the bigger battery capacity and a larger 6.7-inch screen compared to the 6.1-inch screen of the base iPhone 14. As it turns out though, these differences were not enough to drive the sales of the device when it hit the stores.

Two ways out, only one to pick

To make sure that the iPhone 15 Plus does not report similar sales numbers, Apple executives have reportedly laid out a definitive plan for the next launch cycle. As per a blog post by yeux1122, Apple has two plans in the works. The first one aims to decrease the difference between the Pro and the base model iPhone. The post says the base iPhone 15 would come with the dynamic island. In the iPhone 14 line, it had been reserved for the Pro and Pro Max models.

The second plan is to change the pricing of the devices. While there was no clear indication of how the pricing will change, it has been reported that a new pricing model will be adopted with the launch of the new iPhones. There is also going to be a change in materials and camera parts between the Pro and the Max models of the iPhones as well!

The Plus models of the iPhone are not the only ones to have reflected below than expected numbers. As stated earlier in the article, the Mini phones that were introduced with the iPhone 12 line were discontinued after the launch of the iPhone 13(s) owing to a similar problem. With the Plus models also headed down the same road, it will be interesting to see where they end a couple of years down the line. 

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