Ubisoft Pulls Out of E3 2023 After Previously Committing to the Show

Ubisoft will not be a part of E3 2023 after all, the company has revealed.

In a statement to VGC, the Assassin’s Creed publisher said it will hold its own, separate event in Los Angeles the same week as E3.

“E3 has fostered unforgettable moments across the industry throughout the years,” Ubisoft’s statement reads. “While we initially intended to have an official E3 presence, we’ve made the subsequent decision to move in a different direction, and will be holding a Ubisoft Forward Live event on 12th June in Los Angeles. We look forward to sharing more details with our players very soon.”

In February, Ubisoft CEO Yves Guillemot said the company would have “a lot of things to show” at E3 2023, becoming the first major publisher to confirm attendance for the event. Ubisoft’s upcoming slate includes Assassin’s Creed Mirage, Skull and Bones, and Avatar: Frontiers of Pandora, as the company plans to “launch a lot of games” in its next financial year. But now, Ubisoft pulling out of the event leaves E3’s lineup in serious question.

With Ubisoft out of the picture, as well as no presence from Xbox, PlayStation, or Nintendo, there are currently no major publishers announced for E3 2023. Earlier this month, E3 organizer ReedPop said that “Exhibitors from AAA companies to indie darlings and tech companies will be announced leading up to the expo.”

The in-person component of E3 2023 is set for June 13-26 at the Los Angeles Convention Center. This is ReedPop’s first year handling the event, but the company has experience putting on shows like New York Comic Con, Pax, Star Wars Celebration, and more. This will be E3’s first in-person show since 2019.

Logan Plant is a freelance writer for IGN covering video game and entertainment news. He has over six years of experience in the gaming industry with bylines at IGN, Nintendo Wire, Switch Player Magazine, and Lifewire. Find him on Twitter @LoganJPlant.