If asked to list three home security brands, Ring would probably be one of the first names rattled off by most people. While you could argue that the omnipresence of this brand makes it a safe choice because of presumed higher standards of customer service, product quality, accountability, and security, Ring’s reputation is far from perfect.
To being with, there’s Ring’s complicated relationship with law enforcement. In an earlier era of the brand, Ring was known to hand over video footage to police and investigators without being presented with a warrant. The home security brand eventually put a stop to law enforcement directly contacting Ring users through the app for assistance with active investigations, but consumer distrust hasn’t disappeared overnight.
Ring’s parent company can’t be forgotten, either. Being owned by Amazon means being associated with the history of distrust that customers have with that tech and retail giant. Ring also recently announced that customers are now expected to pay for basic features that were, until March 2023, free, such as the Home and Away modes on the Ring app. Regardless of camera quality or performance – which, for what it’s worth, isn’t terrible — both Ring and Amazon’s dedication to the safety of its customers has been called into question too many times.
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