MediaTek and NVIDIA Join Forces to Integrate Next-Generation GPU Designs into Automotive Chipsets – Smartprix

Taiwan-based semiconductor company MediaTek and graphics technology giant NVIDIA have joined forces for a new business venture, debunking earlier rumors of a mobile system-on-chip (SoC) collaboration. Instead, the companies announced at Computex 2023 that their partnership will focus on integrating new GPU designs and associated technologies into automotive chipsets.

The announcement came during a press conference at Computex, featuring MediaTek CEO Rick Tsai and NVIDIA founder and CEO Jensen Huang. Huang expressed excitement about the collaboration, stating that the combination of MediaTek’s industry-leading chipsets and NVIDIA’s GPUs and AI software technologies will revolutionize user experiences across various automobile categories, spanning from affordable to luxury cars.

Huang emphasized the transformative role of AI and accelerated computing in the automotive industry, stating, “The combination of MediaTek’s industry-leading system-on-chip plus NVIDIA’s GPU and AI software technologies will enable new user experiences, enhanced safety, and new connected services for all vehicle segments, from luxury to entry-level.”

While specific details regarding the chipset model and specifications were not disclosed in the press release, it was confirmed that the new chipsets will be part of MediaTek’s Dimensity Auto range. The key change will be the integration of NVIDIA’s DRIVE OS, along with software technologies like DRIVE IX, CUDA, and TensorRT, into the infotainment systems of these vehicles.

The collaboration aims to enhance both the in-cabin experience and the safety functions of vehicles. By making the NVIDIA DRIVE platform available to car manufacturers, more advanced infotainment options will be accessible, enabling the integration of cutting-edge technologies into automotive systems.

Leveraging MediaTek’s expertise from their Dimensity lineup of chipsets used in Android devices, Dimensity Auto introduces new features like Cockpit, which supports smart multi-displays, high-dynamic range cameras, and audio processing. While this partnership primarily focuses on automotive chipsets, the prospect of developing a high-end smartphone chipset with a new GPU design remains a potential future endeavor.

The collaboration between MediaTek and NVIDIA signals a significant step forward in the integration of advanced graphics and AI technologies within the automotive industry, promising to deliver enhanced user experiences, improved safety features, and connectivity services across a wide range of vehicles.

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