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Becoming, being and recovering Byju’s: the possible roads ahead
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Becoming, being and recovering Byju’s: the possible roads ahead

By Andrew McCollum

People walk past an advertising hoarding of Byju’s, outside one of its branches in New Delhi.

Synopsis

ET Prime assesses Byju’s growth prospects, financials, and the organisational restructuring that it must undertake to improve its probability of success at a time when the cost of capital is going up. Also, as investors are beginning to re-assess opportunities in a world that is not necessarily going to become completely digital.

Covid-19 spurred a sweeping strategic shift in many businesses, as digital format became the pivotal pillar of customer value creation, delivery, and communication. Ed-tech major Byju’s was among the major beneficiaries of this paradigm shift as digital-only, or digital-first, businesses sprung up fast and scaled even faster. The growth strategy came at a time when central banks were offering near-zero cost liquidity on tap, making it easier for

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Andrew McCollum 109721 posts 0 comments