Bars and restaurants are creating Bleed Blue shots and Shami and Virat menus coupled with consumer promotions. Delivery platforms have asked companies to increase supplies of soft drinks and snacks in expectation of demand shooting up as fans gather at homes to watch the final together. Theatres, clubs and condominiums are hosting live screenings. The official India blue jersey supplier Adidas has extended sale points to general trade stores to meet unexpectedly high demand. TV brands and retailers say there’s been a 40% surge in the sales of large-screen sets from the post-Diwali period last year.
“Instamart has seen a surge in orders from metros and small towns alike for match-day essentials like chips, snacks, cool drinks, the Indian jersey and other grocery items,” a spokesperson for food and quick grocery delivery platform Swiggy told ET. Instamart is sending free coasters with QR codes along with orders, which consumers can scan to get discounts and offers.
For all the latest Sports News Click Here
For the latest news and updates, follow us on Google News.
