A Pair Of Rare Apple Sneakers Are Up For Sale, And They Cost Way More Than You’d Think – SlashGear

While the sneakers were custom-made for Apple employees, the company did have a clothing line for consumers in the mid-1980s. Called “The Apple Collection,” the company eventually sold over 22,000 clothing products and accessories, some with blatant Apple branding, and others that just fit the brand’s overall aesthetic. That aesthetic was not the minimalist gray it would later adopt (nothing in the 1980s was minimalist), but instead colorful and flashy, much like the rainbow Apple logo.

Apple partnered with third-party brands like Lamy, Braun, and Honda to produce the items, rather than make them in-house. There was apparel for both kids and adults, and products included tee shirts, sweatshirts, and hats with the Apple logo emblazoned on the front. Apple also sold branded accessories like umbrellas, mugs, Swiss Army knives, and towels. The company even made an Apple watch, though this ’80s predecessor wasn’t a smartwatch that could measure your heart rate or relay your text messages; rather, it was an analog watch with the Apple logo on its face.

While not as rare as the Apple sneakers offered by Sotheby’s, some vintage items from the Apple Collection, as well as other Apple-branded apparel from the 1990s, can still go for a pretty high price if in good enough condition. A tee shirt emblazoned with the Apple logo and iconic slogan “Think Different” is currently going for $330 on eBay. “Think Different” was more than just a slogan for Apple and founder Steve Jobs — it was a philosophy. And what better way to encapsulate that philosophy than for a computer company to produce a pair of $50,000 sneakers?