Apple is careful to emphasize in advertising that AirTags are a convenience feature to help forgetful iPhone owners preserve some sanity in their daily lives. However, stories like these highlight a growing reality that crafty people will always find creative new ways to employ technology. Even the NYPD endorses these tactics.
However, it’s unlikely Apple will ever lean into these positive scenarios in its advertising, as it would open up the company to liability from consumers wronged by criminal activity, as well as criminals abusing the technology in nefarious ways. Instead, Apple is operating cautiously by implementing measures that would alert unsuspecting spy targets of the AirTag’s presence, which is probably for the best. User safety should come first and foremost in consumer-oriented products, and since AirTag’s primary use case is for tracking lost items, it wouldn’t make sense to advertise it beyond that context.
That being said, the FBI might not have caught its fish had the suspect received a notification that exposed the presence of a nearby tracking device. Perhaps these companies and agencies should consider privately investing in similar solutions for their needs.
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