Bharti Airtel has launched a new video streaming service — Airtel Xstream Premium. The service will aggregate content from 15 Indian and global video OTT’s in one app. The service is launched exclusively for Airtel customers at a monthly payment subscription of Rs 149.
Customers will get access to a large catalogue of over 10,500 movies & shows plus LIVE channels from SonyLIV, ErosNow, Lionsgate Play, Hoichoi, ManoramaMax, Shemaroo, Ultra, HungamaPlay, EPICon, Docubay, DivoTV, Klikk, Nammaflix, Dollywood, Shorts TV on Airtel Xstream Premium.
As per Airtel, there is a single app, single subscription, single sign-in, unified content search and AI driven personalized curation for each user. Users can access Airtel Xstream Premium across smartphones, tablets, laptops through the app or web and on the TV through the Xstream set-top-box.
Commenting on the launch, Adarsh Nair, CEO, Airtel Digital, said: “Airtel Xstream Premium is a game changing innovation to democratize OTT content in India by solving the key challenges of content discovery, affordability and distribution. As a unified digital platform, it’s a win-win proposition for customers and OTT players alike as we begin an exciting journey to make digital entertainment mainstream in India.”
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