Celebrity voice skills are inexpensive. Some paid as little as $0.99 before prices eventually reached $4.99. However, it’ll still rub people the wrong way to learn they’ll no longer have unmitigated access to something they paid for.
It’s unclear how Amazon will handle potential refunds, if at all. The language in these notices doesn’t rule out the possibility that users might be able to retain access by going through their purchase history. There’d be no foul for Amazon in that case.
What Amazon does risk losing in this process is some goodwill. This change sets a precedent for the sudden revocation of features that may have contributed, even if only minimally, to their decision to buy into the Alexa and Echo ecosystem. It’s not a good look for a platform struggling to maintain relevance amongst a growing and quickly evolving legion of AI chatbots, many of which don impressively advanced capabilities that put Alexa to shame.
As for why the company decided to remove them? That’s anyone’s guess. Potential reasons range from expiring licenses, to a change in strategy, or some amalgamation of both. Especially with Alexa reportedly suffering an existential crisis behind the scenes, Amazon could have decided that continued development of these skills is no longer worth the time or money needed to keep these services going.
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