Coming
together
to
donate
face
masks
to
the
students
and
staff
who
are
a
part
of
the
League,
the
move
is
reflective
of
La
Liga’s
commitment
to
promoting
grassroots
development
of
football
in
India.
The
top-flight
Spanish
league
has
been
working
with
the
Vicente
Ferrer
Foundation
with
the
aim
of
developing
football
in
the
most
deprived
communities
of
Anantapur,
Andhra
Pradesh,
India.
Anantapur
Sports
Academy
breaks
gender
barriers
in
rural
areas
with
La
Liga
help
The
initiative
was
carried
out
keeping
in
mind
the
health
and
safety
requirements
due
to
the
ongoing
coronavirus
(COVID-19)
pandemic
and
the
lack
of
resources
in
such
disadvantaged
regions.
The
joint
initiative,
started
in
2018,
by
La
Liga
Foundation,
La
Liga
women’s
football
department
and
the
Vicente
Ferrer
Foundation
provides
the
opportunity
to
play
football
and
receive
education
to
over
3000
boys
and
girls,
in
the
11
to
19
age
group
in
Anantapur.
It’s
good
to
see
boys
and
girls
back
on
the
ground
after
a
long
time
#SportsforDevelopment
pic.twitter.com/jGFngEpcqY—
Anantapur
Sports
Academy
(@ASA_RDT)
August
12,
2021
The
captain
of
La
Liga
club,
Real
Betis
women,
Irene
Guerrero
visited
Andhra
Pradesh
in
2018
to
run
an
interactive
workshop
for
three
days
for
the
young
players
and
coaches,
marking
the
first
time
an
international
woman
footballer
visited
Anantapur.
Through
the
programme,
developed
by
Anantapur
Sports
Academy,
exchange
of
knowledge,
training
and
methodologies
is
done
for
the
coaches
and
players.
Despite
the
COVID-19
pandemic,
they
have
been
able
to
continue
working
with
the
aim
of
empowering
the
rural
population
through
socio-sports
training
and
promoting
gender
equality
and
integration
through
football.
????⚽️????????♂️♀️
Un
idioma
sin
barreras
llamado
FÚTBOL.
????@FVICENTEFERRER
????#NoEsFútbolEsLaLiga
pic.twitter.com/MYMvO9cwX4—
Fundación
LaLiga
(@FundacionLaLiga)
August
25,
2021
In
this
sense,
these
entities
have
collaborated
in
the
continuity
of
a
non-residential
academy
for
35
girls.
Speaking
about
the
initiative,
Jose
Antonio
Cachaza,
Managing
Director
–
India,
La
Liga,
said,
“We’ve
been
working
with
Vicente
Ferrer
Foundation
for
the
Anantapur
project
since
over
three
years
now.
The
enthusiasm
with
which
the
students
and
coaches
have
responded
and
their
outstanding
progress
is
very
inspiring.
Our
global
partners
BKT,
which
is
an
Indian
company,
and
PUMA
are
also
in
aligned
with
our
commitment,
and
thus
we
made
this
small
gesture
for
the
youth
in
Anantapur.”
During
last
season,
the
Rural
League
continued
to
be
held,
reaching
over
3,000
boys
and
girls
participating
in
the
sporting
activities.
Likewise,
training
actions
were
jointly
developed
both
in
person
and
virtually,
training
referees,
trainers,
and
young
players.
Work
was
also
carried
out
to
reinforce
the
digitalisation
process
necessary
to
continue
the
integral
development
of
the
children
of
the
Anantapur
Sports
Academy
with
a
computer
room.
With
the
aim
of
mitigating
the
devastating
effects
of
COVID-19,
La
Liga’s
Women’s
Football
Department
and
the
La
Liga
FOUNDATION
collaborated
with
a
donation
of
€20,000
to
contribute
to
the
development
of
the
urgent
actions
carried
out
by
the
Vicente
Ferrer
Foundation
in
April.
La
Liga
announced
its
global
partnerships
with
BKT
Tires
and
PUMA
in
2019,
with
shared
synergies
with
both
the
companies
in
their
vision
for
growth.
With
millions
of
fans
watching
La
Liga,
every
season,
these
partnerships
allow
BKT
Tires,
PUMA
and
La
Liga
to
increase
fan
engagement
and
build
brand
awareness
across
markets
in
the
world.
La
Liga’s
Global
Partners
support
various
different
initiatives
La
Liga
undertakes
in
different
markets,
like
the
one
with
Anantapur
Rural
Football
League.
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