WhatsApp is working on a message rating feature for business accounts, according to WABetaInfo reports. The report adds the latest WhatsApp beta for Android 2.21.22.7 may have this new message rating feature. This feature will allow users to rate messages from businesses to give them feedback and might be rolled out for beta users on Android and a few iOS users. This message rating feature will allow users to rate a message in stars, with five stars being the maximum and one star being the lowest. Although, there is no option to give direct feedback to WhatsApp Business accounts as of now.
This feature has been enabled for beta users and previous beta users may also be able to take advantage of the feature. While several users on WhatsApp beta for Android are getting it, the features tracker reported that some users are also receiving it on WhatsApp beta for iOS as well. Message rating will only work for WhatsApp Business accounts.
Moreover, this feature will only be available when you receive a message from business accounts. When you rate a message, WhatsApp cannot see its content and cannot see who rated that message because the feedback is anonymous. The feature reportedly does not break end-to-end encryption of messages and therefore the rated messages remain invisible for WhatsApp.
However, WhatsApp and business accounts would be able to see general feedback about sent messages from the business, but they won’t be able to see who rated them. In its rating alert, WhatsApp notes that these ratings look to help businesses improve their messages to customers.
To rate a received message in a WhatsApp Business chat – tap and hold a message to open a dialog box. Earlier, the ‘report’ option used to show up, alongside ‘copy’, to mark a few inappropriate messages as spam. Now, a new ‘rate’ option has also been added for beta users.
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