Apple Fitness Plus celebrates Pride with Madonna as Artist Spotlight

In celebration of Pride, Apple Fitness Plus is introducing new workouts and meditations that will shine a light on the LGBTQ+ community, as well as a new Artist Spotlight featuring music by Madonna.

The Artist Spotlight series — which dedicates an entire workout playlist to a single artist — expands with new workouts featuring music by Madonna. On Monday, June 5, new workouts featuring the singer’s music will be available across workout types, including HIIT, Rowing, Cycling, Core, Treadmill, Strength, Dance, and Yoga.

Apple says this is the first time in any fitness service that workouts are inspired by Madonna’s impact on self-acceptance and inclusivity across music, culture, and style. The music playlist in each workout features hits from each decade of her career, starting with the 1980s and continuing into the 2010s. 

Each trainer leading the workouts will be styled in one of the singer’s legendary fashion looks. In a Cycling workout, Fitness+ trainer Tyrell Désean empowers users to express themselves while rocking a white lace wedding dress inspired by the artist’s memorable style at the 1984 MTV Video Music Awards show and hit song “Like a Virgin.” In a Rowing workout, Fitness+ trainer Anja Garcia celebrates the artist’s change and reinvention through the decades while honoring her iconic fashion in the “Material Girl” music video.

Image source: Apple Inc.

Starting Monday, May 29, Fitness+ will further celebrate Pride Month in June by introducing seven new workouts and meditations that honor the LGBTQ+ community. Each workout will feature music playlists of LGBTQ+ artists and allies while spreading the message of inclusivity and acceptance for all. The activities will also feature special Pride lighting inspired by the rainbow flag. Fitness+ trainer Christian Howard leads a new meditation reflecting on iconic leaders who have united communities in support of equal rights.

In addition, Apple has just started selling the new Apple Watch Pride Edition Sport Band, alongside a matching watch face and iOS wallpaper.

Through these efforts, Apple supports LGBTQ+ advocacy organizations that are working to bring about positive change, including Equality Federation Institute, Encircle, Equality North Carolina, Equality Texas, GLSEN, Gender Spectrum, Human Rights Campaign, ILGA World, the National Center for Transgender Equality, PFLAG, SMYAL, and The Trevor Project.