Apple gains, Samsung, Xiaomi lose in a declining global smartphone market – Times of India

According to the latest report by research and analytics firm IDC worldwide smartphone shipments witnessed a 9.7% decline over the year to 301.9 million units in the third quarter of 2022 (3Q22). The report adds that this is the largest-ever third quarter decline and it is also the fifth consecutive quarterly decline for the smartphone market. IDC suggests that the majority of the decline was seen in emerging markets.
Reasons for the decline in the smartphone market
Lack of demand, rising costs and inflation are a few of the reasons behind the biggest decline in the smartphone market. The report adds that the Chinese vendors continue to suffer the most, all vendors were impacted, including Samsung and Apple.
The report further suggests that despite the decline, Apple is the only company which delivered positive growth this quarter. The company did face challenges as its growth was stunted in many markets, including China, due to the poor macroeconomic situation.

Top five companies in the smartphone market
The IDC report suggests that despite the challenging environment, vendor positioning did not change from last quarter. The top spot in the smartphone market was captured by Samsung with a 21.1% market share and Apple held the second position with a 17.2% share.
The third, fourth and fifth positions were captured by Chinese smartphone makers. Xiaomi sits in the third position with a 13.4% market share. Vivo and Oppo witnessed a tie in the position with an 8.6% market share.
Except for Apple, all the top vendors suffered year-on-year declines. However, while Samsung and Xiaomi registered single-digit declines, Vivo and OPPO continued to suffer high double-digit decreases.