On the support page, Apple also told developers that existing campaigns will change over to the new format in July. “No action is needed to keep your ads running. They’ll switch to the new format automatically, and will run continuously unless you set an end date or change your campaign status to Pause,” the support page notes.
The new format will only run on iPhone devices using iOS 16.4 and later. Today tab ads won’t be available on iOS 16.3 or earlier, or on iPad.
Apple’s new updated ad guidelines for developers
Apple has also issued a set of new guidelines related to ads for developers. The company has made clear that the developers’ app icon, name, and subtitle can’t include images that are considered violent, offensive, sexually explicit, or otherwise inappropriate. Further, images containing guns, weapons, or graphic violence are not allowed.
Since Apple already has categories like game of the day and app of the day, developers cannot use the same phrases in their app icon, name or subtitle. Apple has also made clear that “app name and subtitle must match the language for the associated country or region where your campaign is set to run.”
Also, no pricing, offers, ranking, or other incentivized promotions are allowed in app icon, name, or subtitle. App rankings and app awards claims are also not allowed, stated Apple.
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