Apple’s Vision Pro Sales Success Faces A Bigger Threat Than Consumer Demand – SlashGear

The micro-OLED display units, which are touted to offer an industry-leading resolution of 4K per eye, are the most expensive part of the headset. Crucially, it delivers the kind of cinematic viewing experience that Apple demoed with great pride at WWDC 2023 earlier this year. Apparently, Sony, one of the suppliers of the aforesaid micro-OLED panels for the Vision Pro, wasn’t too bullish on the growth of the high-end XR headsets, which is why it didn’t accordingly ramp up its own production facilities. 

Moreover, analysts and Wall Street estimates about the Vision Pro shipment figures also vary drastically from a few thousand units to early millions, which could also have thrown supply chain partners in disarray. But it looks like the Vision Pro’s complexity is having a cascade effect on Apple’s long-term XR wearable plans. According to the report, the undesirable tweaks in Vision Pro production plans have also pushed back the plans for an affordable version of the headset. 

It was recently reported that Apple is already planning a more affordable trim of the Vision Pro, and has also started clearing the roadmap of a second-generation flagship Mixed Reality headset. However, there is no word if the latter plans have also been impacted. But do keep in mind that Apple was reportedly targeting a 2025 launch for its more affordable headset, so it is plausible that the company could iron out the supply kinks by that time and keep the project on track.