Asus India Opens Its 200th Store to Showcase Its General Purpose, ROG Gaming Laptops and Other Products; Here Is Why It Matters

Asus, the Taiwanese tech company, is one of the top names in the Indian market for PCs, monitors, graphics cards and routers. The company has been stepping up their game every year through new innovations in tech. Their latest milestone, although not related to a single product, is still something commendable. Asus India has just announced that they have opened their 200th store in the country.

Excited to announce the mark of 200th ASUS Exclusive Stores in India ????????

We at ASUS are looking forward to continuing our journey of providing the best Engineering experiences that amaze with the purpose to make life better for everyone, everywhere.#ASUSIndia

— ASUS India (@ASUSIndia) March 4, 2023

The new 500 square feet Asus store can be found at the centre of the city, at Eurotech Infosys, G2 Goverdhan House, 53-54 Nehru Place, New Delhi – 110019. It will not only allow for interested individuals to come and purchase their merchandise, but also get a first-hand experience of them through specialised booths. In the store, customers will find products ranging from PCs, gaming laptops, creator series, all-in-ine desktops, and other accessories.

The launch of the latest store in India is another step towards their goal of upgrading the “overall purchase experience for consumers in India”. Asus gives importance to the process it takes to purchase a laptop and wish to provide “a rich and informative technology experience” to the customers who come into the shop. The launch of the 200th store also bolsters the brand’s commitment to the Indian market.

Here’s what Arnold Su, Business Head, Consumer and Gaming PC, System Business Group, ASUS India, said upon reaching this important milestone:

“We are elated to launch the 200th ASUS store in India, marking a major milestone as we continue our expansion and growth plans across India. Since the country is an important market for us, we are opening stores in high-traffic locations that are easily accessible to meet the diverse needs of all consumers. It is good to see our retail strategy achieving execution in a time frame that is shorter than that which is projected.

It is indicative of the dedication that goes into all our efforts to serve customers not only with the best products but an enhanced brand experience. The in-store purchase experience is a crucial component in the endeavor to engage with our customers and to surround them with Incredible solutions. This year, we aim to add at least 20 stores every quarter and take the total number to 300 stores.

To build deeper roads, we are not only targeting urban markets but also suburban markets in tier II and Tier III cities to establish multiple touchpoints. Moreover, suburbs often have a higher demand for convenience and accessibility, which our retail stores aim to provide.”

ASUS has been growing quickly as well as steadily over the years in India. In the year of 2020, the company only had 50 stores in the country. Within a span of three years, they have managed to bring that number to 200 today. The new store will also be equipped with ROG gaming zones, which will cater to the interests of esports enthusiasts as well as gamers.