More than two decades as the dominant search engine seems to have made the head honchos of Google a bit complacent. It almost feels as if the company never expected Bing to pose any real threat to Google in the foreseeable future and, therefore, decided against taking contingency plans. On the other hand, Microsoft and Bing had nothing to lose and, earlier this year, caught everyone off guard when it announced the integration of ChatGPT into Bing Search.
What makes the story even more interesting is that Google has been working on its suite of AI-powered tools for a long time. However, with no real competition in the space, the developmental phase was slow. The company also did not expect AI to go mainstream at the current pace, thereby finding itself trailing behind Open AI.
Meanwhile, a recent New York Times report indicates that Google is scrambling to launch a new version of its Search Engine with a new AI algorithm codenamed ‘Magi’ as early May 2023. To expedite the pace of Magi AI’s development, Google has reportedly dedicated a team of over 160 designers, engineers, and executives for timely project completion. If things go to plan, we could see the Magi in action at Google I/O 2023. In addition, Google has already opened up its conversational AI chatbot — Google Bard — to a limited set of users, and an AI-infused search engine is a logical next step.
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