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Industry heavyweight joins operator as Head of Strategy and Business Development

PressEnter Group, the operator of popular online casino brands such as 21.com and RapidCasino, has added yet another big hitter to its pool of talented employees with the appointment of Nicolas Renaux.

Renaux joins as Head of Strategy and Business Development as the operator continues to deploy its ambitious plans to launch more brands, enter more regulated markets and establish itself as one of the industry’s power players.

Renaux will play a key role in achieving this goal. He joins from Kindred Group where he quickly rose through the ranks over a ten-year period. Starting as Head of Commercial Business Development he was later promoted to Group Head of Delivery and Portfolio Management.

As Head of Strategy and Business Development at PressEnter Group, he will be responsible for improving the engine that continues to drive the organisation forward and has allowed it to grow at pace over the past four years.

Lahcene Merzoug, Chief Executive Officer at PressEnter Group, said: “Our plans to become a top tier operator are as ambitious as they are clear. We know that to achieve our ultimate goal we need a team of top talent and in Nicolas, we have someone that is a professional and cultural fit.

“I look forward to working with him closely as we continue to establish the business as a major player in the industry.”

Nicolas Renaux, Head of Strategy and Business Development at PressEnter Group, added: “PressEnter has grown at a tremendous pace thanks to the incredible team that it has in place.

“The organisation has everything that it needs to achieve its goals, underpinned by a clearly defined strategy for how to complete its mission. I will use my knowledge and experience to enhance the processes and strategies in place to ensure success.

“Of course, I will do this while making sure that we maintain the mindset of a start-up and that we use the intelligence of the team to take what we need from the corporate world without losing our identity as an agile, entrepreneurial, fun organisation made up of brilliant people.”

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