In August 2023, the founder and CEO of Nothing, Carl Pei, announced a new company sub-brand, CMF. An Indian leakster also claimed that CMF has three new products in its pipeline, including a smartwatch, TWS earbuds, and a portable charger. Now, Nothing’s sub-brand has announced a launch date for its products, and it’s pretty close.
CMF To Launch New Products In September 2023
CMF by Nothing has confirmed that it will launch its products in India on September 26, 2023, at 2:30 PM IST. The products will be available via Flipkart, like the Nothing Phone (1) and the Phone (2). Users can also purchase products from Myntra and Vijal Sales besides Flipkart.
Although the company hasn’t confirmed the products it will unveil, we already have a fair idea of the products it is working on. Last month, a leak suggested that the company launch a smartwatch called the CMF Watch Pro, truly wireless earbuds dubbed CMF Buds Pro, and a GaN charger called CMF Power. The specifications and pricing of the products also surfaced online. However, the company could reveal more accessories on September 26.
Moreover, the sub-brand will focus on providing better-looking products that will be accessible to more customers due to the aggressive pricing. CMF by Nothing is also introducing a Community Review Program to support budding creators and tech reviewers.
As a part of the program, the company will allow selected applicants to gain their hands on the new CMF products before the rest of the world and share their feedback through content, which will also feature on the company’s social media handles.
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