Dubai-based electronics brand Endefo, a brand under the Ashtel Group of Companies, has announced that its plan to invest Rs 200 crore in the Indian wearable technology market by the end of 2024.
In a statement, the company said that it aims to secure a 10 per cent market share in the Indian Weartech segment within three years. Endefo will launch six premium verticals in India, including sound bars, portable speakers, TWS (true wireless stereo), boomboxes, smartwatches, and party speakers. The brand’s products will be accessible through retail outlets, Amazon, and the company’s e-commerce platform, it said.
Commenting on the launch, Aneef Tas, CEO of Endefo, said, “Our unwavering belief in India’s visionary Atmanirbhar mission fuels our commitment to embrace the unstoppable momentum of a self-reliant India. We proudly announce that all our cutting-edge products are and will be proudly Made in India. The total investment of Rs 200 crore in India will be directed towards expansion plans, Sound technology, launching new verticals/products, marketing, and more. We believe in India’s Atmanirbhar vision and are committed to embracing the Self-reliant India momentum.”
“Notably, we have already established a significant market presence in the southern region of India, and now, with this launch, we are excited to expand our reach to various states in North & West India. By catering to the specific needs and preferences of the tech-savvy Indian youth, we aim to lead in terms of premiumness, innovation, and providing cutting-edge technology at accessible prices. Extensive research and insights from the Indian consumer durable sector have guided us in developing these six innovative verticals, tailored for the Indian market. We are confident that our products will resonate with Indian consumers and meet their ever-evolving demands,” he further added.
Established in 2003, Dubai-based Ashtel has expanded its presence to 24 countries. Initially, the group entered India with Endefo as one of its primary companies, aiming to meet the demands of the Indian masses in the weartech segment. “Witnessing the immense potential that the Indian market holds in the consumer tech segment, Endefo proudly unveils a momentous investment that stands as one of our largest in India. Our unwavering belief in India’s visionary Atmanirbhar mission fuels our commitment to embracing the unstoppable momentum of a self-reliant India,” Tas said.
In a statement, the company said that it aims to secure a 10 per cent market share in the Indian Weartech segment within three years. Endefo will launch six premium verticals in India, including sound bars, portable speakers, TWS (true wireless stereo), boomboxes, smartwatches, and party speakers. The brand’s products will be accessible through retail outlets, Amazon, and the company’s e-commerce platform, it said.
Commenting on the launch, Aneef Tas, CEO of Endefo, said, “Our unwavering belief in India’s visionary Atmanirbhar mission fuels our commitment to embrace the unstoppable momentum of a self-reliant India. We proudly announce that all our cutting-edge products are and will be proudly Made in India. The total investment of Rs 200 crore in India will be directed towards expansion plans, Sound technology, launching new verticals/products, marketing, and more. We believe in India’s Atmanirbhar vision and are committed to embracing the Self-reliant India momentum.”
“Notably, we have already established a significant market presence in the southern region of India, and now, with this launch, we are excited to expand our reach to various states in North & West India. By catering to the specific needs and preferences of the tech-savvy Indian youth, we aim to lead in terms of premiumness, innovation, and providing cutting-edge technology at accessible prices. Extensive research and insights from the Indian consumer durable sector have guided us in developing these six innovative verticals, tailored for the Indian market. We are confident that our products will resonate with Indian consumers and meet their ever-evolving demands,” he further added.
Established in 2003, Dubai-based Ashtel has expanded its presence to 24 countries. Initially, the group entered India with Endefo as one of its primary companies, aiming to meet the demands of the Indian masses in the weartech segment. “Witnessing the immense potential that the Indian market holds in the consumer tech segment, Endefo proudly unveils a momentous investment that stands as one of our largest in India. Our unwavering belief in India’s visionary Atmanirbhar mission fuels our commitment to embracing the unstoppable momentum of a self-reliant India,” Tas said.
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