Dyson shares Indian cleaning insight on cleaning habits, priorities and challenges – Times of India

In the wake of the COVID-19 pandemic, cleaning habits and behaviours have undergone a significant transformation worldwide. Dyson‘s annual Global Dust Study in 2023 sheds light on the evolving cleaning practices and the impact of household dust on our well-being. The study reveals fascinating insights, with India standing out as a country experiencing a surge in cleaning motivation due to increased virus awareness. However, the report mentions that Indians still face challenges in prioritising cleaning practices to effectively eliminate viruses from their homes. Dyson’s report has mentioned its key findings and also highlights how the cleaning landscape is changing in India.
Virus awareness and cleaning priorities
According to Dyson’s study, one in two Indians is now aware of the presence of viruses in dust, recognising the critical role of regular cleaning in maintaining the health of their families. This newfound awareness has sparked deep concerns among the populace. However, despite understanding the importance of cleaning, only 32% of Indians prioritise eradicating viruses from areas like their living rooms, bedrooms and kitchens.
People lack awareness related to dust and allergens globally
The study reveals a global lack of awareness regarding the composition of household dust and its potential impact on allergies. Surprisingly, even though 55% of households worldwide have individuals affected by allergies, only a small percentage are aware of common allergy inducers present in dust. Just 33% of respondents acknowledged the presence of pollen in dust and only 32% were familiar with dust mite faeces.
Change in cleaning priorities and challenges
Compared to 2022, India has witnessed a shift in cleaning priorities. As per the report, only 31% of respondents considered cleaning a top priority back in 2022. However, that number has increased this year and now 61% of people express concerns about dust or dirt accumulation in their homes. While this surge suggests a heightened emphasis on cleaning practices, 42% of individuals are motivated to clean only when visible dust or dirt is present on the floor.
Misconceptions and unawareness in cleaning practices
The study also highlights the misconceptions and unawareness in cleaning practices regarding the areas that harbour viruses in Indian households. Around 60% of people believe toilets to be the worst offenders, and 42% unknowingly allow their pets on sofas, unaware of the viruses and allergens they can bring indoors through dander. Although 45% of Indians associate viruses with the kitchen, more than 70% do not prioritise virus removal while cleaning this area. Additionally, less than 25% of respondents consider kitchen worktops, appliances and cabinets as potential sources of viruses.
Other interesting findings from the Global Dust Study 2023: Indian insights: