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Elon Musk Attacks Apple, Tim Cook Over Advertising and Censorship

Twitter has been facing a wave of departures by advertisers since Elon Musk bought the company last month.



Photo:

angela weiss/Agence France-Presse/Getty Images

Elon Musk

criticized

Apple Inc.

AAPL -3.01%

and its chief executive,

Tim Cook,

for allegedly withdrawing most of its advertising spending on Twitter Inc. and said the computing giant is threatening the social-media company’s presence in its App Store.

In a series of tweets Monday, Mr. Musk asked if Apple supports free speech and posted a poll asking users whether Apple should publish all censorship actions it has taken that affect its customers. Mr. Musk also tweeted Mr. Cook’s handle, asking the CEO, “What’s going on.”

“Who else has Apple censored?” he asked in a tweet.

Twitter has been facing a wave of departures by advertisers since Mr. Musk bought the company last month. After initially pausing spending on the platform, many have begun shifting their digital ad spending to other corners of the internet, such as ByteDance Ltd.’s TikTok,

Alphabet Inc.’s

GOOG -1.65%

Google and

Meta Platforms Inc.’s

META -2.17%

Instagram, The Wall Street Journal previously reported.

Elon Musk has warned of dire financial challenges facing Twitter, the social media company he took over for $44 billion in October. WSJ’s Mark Maurer explains how the company is trying to fix its finances and avoid a potential bankruptcy. Photo Illustration: Laura Kammermann

Write to Sarah E. Needleman at [email protected]

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