While the idea of bringing back Vine from the cold, dark depths of a close archive sounds appealing — especially to the nostalgic lot clamoring for the “good old days” of viral social media — Musk is going right after the crown. MrBeast – one of the biggest YouTubers on the planet who is currently seeking a staggering $1.5 billion brand valuation – commented below Musk’s poll that it would be hilarious if he brings back Vine and pits it against TikTok.
Musk, in turn, responded with a question asking MrBeast about tips to beat TikTok. The social media star, whose real name is Jimmy Donaldson, remarked that almost every major platform has copied TikTok. However, the YouTube phenomenon advised Musk that “whatever u do make it hard to copy or it’s a waste of time imo.”
No one is original anymore, whatever you do will be on every other platform the next month unless it has a deep moat.
YouTube has shorts, insta has reels, Reddit, Snapchat, Facebook, etc. all copied TT. Whatever u do make it hard to copy or it’s a waste of time imo
— MrBeast (@MrBeast) October 31, 2022
The suggestion makes sense, as every brand from YouTube to Instagram has copied TikTok’s formula of short videos served on an algorithmically-curated addictive feed of content. The challenge would be to create something that can’t be copied, according to MrBeast.
Musk’s plan to resuscitate Vine makes sense, given the social media shift towards shorter videos. In June, YouTube revealed that 1.5 billion users were watching Shorts daily (via TechCrunch), amassing 30 billion views each day, as of 2022’s first quarter. Bringing back Vine just might spark the creators’ influence, and with it, ad money might flow into Twitter’s historically modest coffers under Musk’s leadership.
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