Earlier this month, when the view counter first began rolling out, Musk justified it by claiming “this is normal for video.” He claimed that more than 90% of users read a tweet, but don’t actually interact with it using the like, reply, or retweet actions. Depending on the engagement figures, the row of action buttons below a tweet either appears in a single, or a non-symmetrical two row format.
The mercurial Musk further added that a public view count “shows how much more alive Twitter is than it may seem.” Musk’s ambitions with showing the view count for tweets, and drawing an equivalence with videos, is yet another sign that Musk wants to pander to creators. This, he said, will make it easier for advertising agencies to find creators whose tweets are seen by a healthy number of users, using the same tactic as YouTube, TikTok, or Instagram Reels.
In the past few months, Musk has publicly talked about Twitter’s potential as the driver of a creator economy. He is reportedly willing to pay creators as much as YouTube or TikTok, or even higher in some cases, luring content creators to post their stuff on Twitter (via SlashGear). In the same vein, Musk is reportedly also looking to offer more monetization opportunities to creators.
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