Everton Signs Club-record Deal with Stake.com

Everton Football Club has confirmed a Club-record main partner agreement with Stake.com.

The multi-year partnership with the leading casino and sports betting platform will commence on 1 July and is the highest value front-of-shirt deal in the Club’s 144-year history.

As Everton’s main partner, the Stake brand will feature on front of the men’s and women’s playing shirts, as well as appearing on screens and media backdrops at Goodison Park and Finch Farm and across the Club’s digital platforms.

Established in 2017, Stake has quickly grown to become one of the industry’s largest online casinos with millions of users worldwide and offers a huge range of sports betting and casino gaming products. Stake is fully licensed by the Gambling Commission.

The partnership with Everton represents further expansion of Stake’s sports partnership portfolio, building on the brand’s recent unveiling as the UFC’s Official Betting Partner in Latin America, Asia and Brazil, which is reaching a global TV audience of nearly one billion households. The organisation also has a huge portfolio of recognisable global ambassadors, with rapper and actor Drake and UFC champions Israel Adesanya and Jose Aldo, alongside Argentina striker Sergio Aguero, collectively forming a diverse portfolio of partners.

Professor Denise Barrett-Baxendale, Chief Executive at Everton, said: “Stake is an ambitious organisation with impressive growth plans and we’re all very excited to enter into a partnership with them at this stage in their journey.

“My talented colleagues in our new Revenue Team have made excellent progress in recent months and worked tirelessly to secure what is the biggest main partnership deal in the Club’s history – I’d like to congratulate them on this achievement and, on behalf of everyone at the Club, express my gratitude to Stake for choosing Everton as a long-term partner.

“Finally, I am pleased to say that we have already been working together with Stake on some exciting activities and content for our local and international supporters and we look forward to sharing more detail on these plans soon.”

Akhil Sarin, Head of Acquisition for Stake, said: “We are incredibly proud to be partnering with Everton, a club steeped in tradition and with a passionate and loyal fanbase respected the world over. Everton is a club that perfectly complements our own growth ambitions as we seek to expand our presence globally and strengthen our top-tier sports sponsorship portfolio. It’s a huge honour for everyone at Stake to be joining the Everton family and playing our part in supporting the Club in the transition to the new stadium. We look forward to celebrating this most exciting chapter in the Club’s history with Evertonians everywhere.”

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