“Buying Twitter is an accelerant to creating X, the everything app,” Musk tweeted in October 2022. Musk further added that turning Twitter into his dream everything app called X accelerates the pace of achieving that goal by about three to five years instead of building it from scratch, but he did caution that he could be wrong. Musk has lately been wrong about a lot of things, especially those related to Twitter, such as fiddling with its infrastructure in December to disastrous results, the flubbed Twitter Blue subscription system, and the rise of misinformation and abusive content on Twitter, among others.
The “everything” app that Elon Musk is talking about would go far beyond the confines of social media communication. Musk hasn’t offered any granular feature-by-feature explanation of that X app yet, but the most evident template for such an app is WeChat. The well-known communication app has around a billion users in China, and it can do everything from messaging and payments to reading news, playing games, and booking a restaurant seat. Over in the Western Hemisphere, Meta isn’t too far from those dreams. WhatsApp started as a messaging app, but it now offers a community feature, lets businesses showcase their product catalog, and even has a payment service that is now operational in India and Brazil, two of its biggest markets.
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