Exchange Program: Flipkart introduces exchange program for non-functional smartphones and appliances: Here’s what it means – Times of India

Ecommerce giant Flipkart has introduced a new Exchange Program for non-functional appliances, smartphones, and feature phones. The company claims that the exchange program will enable users to exchange their defunct large and electronic appliances for upgraded products ranging from appliances like television, refrigerator, and washing machine to laptops, smartphones, and feature phones.
What the new exchange program offers
Flipkart reveals that the new exchange program is designed to address the concerns of customers who find it challenging to dispose of their non-functional appliances. With this program, Flipkart aims to offer a hassle-free process of disposing inoperative appliances to its customers. Along with this, the exchange program will also offer an exchange value that can be used to purchase an upgraded product.
With this exchange program Flipkart also aims to reduce electronic waste generated by improper disposal. Depending on the condition of the defunct product, it will be refurbished, recycled, or disposed of responsibly by authorised vendors.
What company said about the exchange program
Ashutosh Singh Chandel, senior director & business head, Re-Commerce at Flipkart, said, “India is the third largest e-waste generator in the world (with 3.2 million tonnes in 2019); however, only 10 percent of the waste is collected for recycling, as per MEITY policy paper (source) which necessitates the shift to a more circular approach for the sector. With the new exchange program for non-functional appliances, we want to provide our customers with an innovative, sustainable, and convenient solution to discard unused electronic and large appliances and upgrade to a product they aspire to have. Apart from benefitting our valued customers, this program will act as a catalyst to transition to a circular economy and reduce the impact on the environment.”