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ProgressPlay has been utilizing its ever-growing internal talent pool and will be showcasing advanced artificial intelligence (AI) and proprietary software at SiGMA Europe this November as part of its global marketing cycle.

Some of the company’s new products were immediately singled out for shortlisting at the prestigious EGR B2B Awards earlier in the year, showing that the company is developing cream-of-the-crop technology.

The suite of new technology and tools includes an innovative approach to its responsible gambling automation, creating an AI-driven proprietary flow for interaction with players that recognizes them in real-time and scores them against a number of criteria.

ProgressPlay’s breakthrough data-driven software covers topics like KYC, player activity, affordability levels and a transparent audit trail in a proprietary interaction flow comprising required documentation, procedures, response to the new UKGC regulation and mapped customer journeys.

“This is an exciting time for everyone at ProgressPlay, being the first time we have activated new proprietary responsible gambling software within the iGaming space and, in that sense, it has been part of the changing perceptions around everything that we do as we apply more of our expertise into tailored solutions for our operator cluster,” the Sales Manager for ProgressPlay, Marina Nahhas, said. “Being at SiGMA Europe will bring even more awareness to our new technologies and tools.”

Over the last decade, ProgressPlay has carved out a hard-won reputation for being one of the world’s foremost one-stop-shops for casino content. The ambitious team at ProgressPlay are dedicated to rapidly provide operators with access to new content based on their proprietary full-service format, which is combined with best-in-class technology.

The company’s EGR-shortlisted responsible gambling software strips away potential trouble since, from the initial interaction with the customer, full data is collected to categorize the clients risk level following a real time evaluation of the players activity to ensure his ongoing state.

“At ProgressPlay, we are trying to push the boundaries while showcasing our fantastic in-house talent, their creative abilities and a robust new product pipeline that we believe the delegates in Malta will be quick to engage with if past shows are anything to go by,” the Chief Executive Officer for ProgressPlay, Itai Loewenstein, said. “Real-time evaluation of players to ensure a harm-free gambling experience is a high-water mark in this industry and we have the ambition to turn that quest into a reality as well as to take it around the world to demonstrate its effectiveness.”

For further information visit www. ProgressPlay .com.

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