Apple announced its new Vision Pro headset today, and the point that’s sticking with people the most is the price tag: $3500. The new mixed reality headset is coming in 2024, and it will allow users to work, socialize, and watch movies all within the visor. Vision Pro will make use of the all-new VisionOS, designed specifically for spatial computing.
There are a lot of details to digest, but the internet can’t get over the price. In fact, so many Twitter users are feeling sticker shock from Apple’s announcement today that “For $3500” is trending on Twitter right now.
The Internet Reacts to Apple Vision Pro’s $3500 Price Tag
$3500 is a big number for the Vision Pro, and the internet is talking about it from every angle. From jokes about being able to actually fight people on Twitter, to tough choices between buying a car or a Vision Pro, here are some of the internet’s reactions to the hefty price tag.
for 3500 i better be able to fight the people i’m talking to on twitter https://t.co/BQFr8jkbvF
— oscar (@Leaf_err) June 5, 2023
should i buy a used car or an apple vision pro
— rat king ? (@MikeIsaac) June 5, 2023
Llegaron los memes del Apple Vision Pro. #WWDC23 pic.twitter.com/g33Vm5BM8W
— SANTO DOMINGO NOTICIAS (@StoDgoNews) June 5, 2023
She had to sell everything pic.twitter.com/pIQKRwr55w
— Jon Cartwright (@JonComms) June 5, 2023
Then, of course, some Twitter users took the more logical angle, arguing that the Vision Pro isn’t for regular consumers at all. It’s for tech companies and developers to buy into to start creating an ecosystem for VisionOS, so it’s ready for mass market in a few years time when Apple inevitably releases a cheaper, more entry-level version of the Vision Pro.
Sorry to upset everyone with an incredibly logical POV, but this is a $3500 device for developers to buy and make shit with, so there is a fully functional Vision App Store when they launch the wireless, mass market Vision Air in ~5 years. It’s not for us. #AppleVisionPro #WWDC
— Ashley Esqueda, no-check heathen ? (@AshleyEsqueda) June 5, 2023
The Vision Pro Is Already a Big Meme Target
People are talking about plenty beyond just the cost of the Vision Pro with the usual slate of memes. There’s a very timely meme in reference to a VR bit from the latest season of I Think You Should Leave, and classics like Nicole Kidman’s AMC ads. Plus, some are planning to use the Vision Pro for some Funky Kong ASMR, while others immediately noticed some similarities between Vision Pro’s UI and the PlayStation Vita.
“I don’t know how to move the body” pic.twitter.com/xqtaiXBpj6
— ITYSL memes ?? (@ITYSL_memes) June 5, 2023
The Apple Vision Pro memes are already coming in hot, I love it pic.twitter.com/ySwzYlJ9Dk
— Sena ?ryer (@senabryer) June 5, 2023
use case pic.twitter.com/GJauR4v6uh
— Gene Park (@GenePark) June 5, 2023
Somehow, heartbreak feels good on a headset like this pic.twitter.com/fbOM5TyKbB
— Tom Zohar (@TomZohar) June 5, 2023
That Apple Vision Pro OS looks familiar. pic.twitter.com/t6hs0WwU6R
— Kyle Hilliard (@KyleMHilliard) June 5, 2023
Despite all the buzz, the Vision Pro wasn’t the only announcement from Apple today. For more, check out all the biggest announcements from the Apple WWDC 2023 keynote, including a surprise appearance from Hideo Kojima.
Logan Plant is a freelance writer for IGN covering video game and entertainment news. He has over seven years of experience in the gaming industry with bylines at IGN, Nintendo Wire, Switch Player Magazine, and Lifewire. Find him on Twitter @LoganJPlant.
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