An online platform for trading officially-licensed digital cricket collectibles, is raising about $100 million in a new funding round with backers including Cristiano Ronaldo, according to Bloomberg.
Venture capital firms B Capital Group and Insight Partners are leading FanCraze’s Series A round, said the people, who asked not to be identified as the information is private. The fundraising for the blockchain startup, previously known as Faze Technologies, has additionally attracted South Korea’s Mirae Asset, the people said.
An announcement could be made as soon as in the coming weeks, another person said. Details of the fundraising such as size could still change as deliberations continue, the people said.
FanCraze was co-founded by Stanford University alumnus and former investment banker Anshum Bhambri and two others in 2021. The startup sealed a partnership with the International Cricket Council, the sport’s official governing body, to create exclusive cricket non-fungible tokens on the Flow blockchain. FanCraze released its first packs of NFTs and launched the marketplace in January, according to its website.
Last year, FanCraze raised $17.4 million in seed funding led by Tiger Global Management, with participation from Coatue and Sequoia Capital India as well as Dapper Labs, a press release on Dapper’s website shows.
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