It’s unclear — like many new features since Musk took over Twitter — if Articles will be limited to paid subscribers only. One of the biggest changes to the company since his takeover has been incentivizing users to pay a monthly subscription fee for verification with various perks, like having their comments prioritized.
Musk has been implementing or announcing plans to implement other changes as well, in hopes of expanding Twitter into more than just a short-form content social network. Many of these changes have been to boost content creation and give users more reasons to visit the app. Earlier this year, Twitter Coins was announced, an in-app currency system allowing users to reward creators. Musk has also been pushing for original video content on the platform, notably giving Tucker Carlson his own “TV show” on Twitter after Carlson was fired from Fox News. Another recent move has been to give verified users portions of the ad revenue generated from their posts.
All of these features coalesce into Musk’s larger vision of turning Twitter into an all-in-one “X” app, similar to WeChat and other “superapps” popular in Asia and elsewhere abroad. With Meta’s hugely successful launch of Threads, the need for Twitter to stand out and justify its existence within the social media landscape is more apparent than ever. It wouldn’t be a surprise if the company hastens the development of Articles and gives it a big push in order to retain users and attract new ones. For now, it’s unclear when Articles could launch to the public, and only a small number of users currently have access to its experimental beta version.
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