Online safety is a big issue and to tackle it, Google has announced several new initiatives in India to keep users safe. Google said that more and more people in India are embracing the digital economy and ecosystem and it is imperative to create more awareness about online safety. Here are some of the new initiatives that Google will soon roll out:
New multilingual campaign against digital fraud
Google is collaborating with MEITY and Digital India to roll out a pan-India, multilingual user awareness campaign. Google will also get support from HDFC Bank, Axis Bank, Kotak Mahindra Bank, Airtel, SBI, and ICICI. The campaign will encourage people to adopt basic precautions to stay ahead of the most common fraud and phishing techniques and attacks. “Our campaign partners will further propagate awareness around these precautions using their own consumer channels such as websites, apps, SMS and ATMs,” said Sanjay Gupta, country head, Google India.
Measures to keep children safe online
Google has launched the ProtectingChildren.Google website in three Indian languages: Bengali, Hindi, and Tamil. Google said that the launch of the site in Indian languages will invite collaboration with even more Indian NGOs and organisations.
Efforts to keep senior citizens and other high-risk communities safe
Senior citizens are frequently targeted by fraudsters, and so to help equip them with the knowledge and skills to stay safe in online interactions and transactions, Google is also making a grant to HelpAge India to provide training to 50,000 elderly on digital safety.
Google believes that women, LGBTQIA+, and seniors are often easier targets for a range of bad actors, which dissuades them from being fully and equitably included in the opportunity of joining the workforce, launching a business, or simply accessing basic online services without the fear of fraud.
To provide these vulnerable communities with tailored resources and responsive support on online safety, Google is providing grant support to local nonprofits to launch outreach programs for these users in the languages they prefer. The funding will enable Collective Good Foundation (CGF) to reach over 900,000 people with a specially-designed curriculum and set of content and resources in English and four Indian languages including Hindi, Bengali, Telugu, and Marathi.
Further, Google will also provide grant support to nonprofit Point of View, to scale up TechSakhi – India’s first multi-lingual, omni-channel digital safety helpline for women and LGBTQIA+ internet users. The grant will enable the organisation to create regional language content, pilot new outreach channels and enable more effective user education. TechSakhi will offer helpline support in four Indian languages including Hindi, Bengali, Marathi, and Tamil, across six states. Google will provide grants close to $2 million to bolster these efforts for high-risk communities.
New multilingual campaign against digital fraud
Google is collaborating with MEITY and Digital India to roll out a pan-India, multilingual user awareness campaign. Google will also get support from HDFC Bank, Axis Bank, Kotak Mahindra Bank, Airtel, SBI, and ICICI. The campaign will encourage people to adopt basic precautions to stay ahead of the most common fraud and phishing techniques and attacks. “Our campaign partners will further propagate awareness around these precautions using their own consumer channels such as websites, apps, SMS and ATMs,” said Sanjay Gupta, country head, Google India.
Measures to keep children safe online
Google has launched the ProtectingChildren.Google website in three Indian languages: Bengali, Hindi, and Tamil. Google said that the launch of the site in Indian languages will invite collaboration with even more Indian NGOs and organisations.
Efforts to keep senior citizens and other high-risk communities safe
Senior citizens are frequently targeted by fraudsters, and so to help equip them with the knowledge and skills to stay safe in online interactions and transactions, Google is also making a grant to HelpAge India to provide training to 50,000 elderly on digital safety.
Google believes that women, LGBTQIA+, and seniors are often easier targets for a range of bad actors, which dissuades them from being fully and equitably included in the opportunity of joining the workforce, launching a business, or simply accessing basic online services without the fear of fraud.
To provide these vulnerable communities with tailored resources and responsive support on online safety, Google is providing grant support to local nonprofits to launch outreach programs for these users in the languages they prefer. The funding will enable Collective Good Foundation (CGF) to reach over 900,000 people with a specially-designed curriculum and set of content and resources in English and four Indian languages including Hindi, Bengali, Telugu, and Marathi.
Further, Google will also provide grant support to nonprofit Point of View, to scale up TechSakhi – India’s first multi-lingual, omni-channel digital safety helpline for women and LGBTQIA+ internet users. The grant will enable the organisation to create regional language content, pilot new outreach channels and enable more effective user education. TechSakhi will offer helpline support in four Indian languages including Hindi, Bengali, Marathi, and Tamil, across six states. Google will provide grants close to $2 million to bolster these efforts for high-risk communities.
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