Interestingly, this isn’t the first time we’ve heard about Magi. Last month, internal documents accessed by The New York Times mentioned that Google is trying to redefine search in such a way that it offers a more personalized experience. The company is baking AI into its bread-and-butter search system in such a manner that it continuously learns from the search pattern and preferences of the user, evolving to best suit their needs.
Key features are reportedly said to be already under test among employees, with public testing plans reportedly destined towards the end of the year. Google’s AI-fueled boost to search is well-timed but seemingly a tad desperate. Microsoft has already integrated OpenAI’s GPT-4, the inherent tech behind ChatGPT, into its Bing search engine and is slowly integrating it into its Office suite of productivity tools.
Google’s answer to ChatGPT, Bard, hasn’t had a perfect journey so far, thanks in no part to public flubs with inaccuracy and AI hallucinations. However, it appears that the company wants to learn as it moves ahead instead of waiting to perfect the formula and losing the race while doing so. Previous reports have documented a frantic rush at Google to develop its own public-facing AI products that can catalyze the same kind of disruption as OpenAI’s ChatGPT, but only time will tell if Magi can help Google close the gap.
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