In an edition of her ICYMI newsletter, Lia Haberman also shared purported in-development slides of the app that is supposedly targeting a launch in June. The company reportedly plans to market it as “Instagram for your thoughts” and is currently building it atop a decentralized platform called ActivityPub. Of course, your Instagram account will be used for logging in, and all of your details (password, bio, and online visibility) will be seamlessly carried over to the new app — assuming the leaks are accurate. But, thanks to its decentralized architecture, users will be able to carry their account elsewhere, including to Mastodon.
Based on a (somewhat blurry) example I got, Meta’s new app looks a lot like Twitter.
So, could this take over all the Twitter screenshots we’ve been seeing on the Feed lately? Maybe.
It’s impossible to predict how audiences will respond but this could be an alternative. pic.twitter.com/xgQa1kUjCl
— Lia Haberman (@liahaberman) May 19, 2023
The app will reportedly allow users to post text updates as lengthy as 500 characters, photos, and videos (up to five minutes in duration), and carry over their blocked preferences (both accounts and words) from Instagram. Meta is yet to officially say anything about the app’s development and its release could very well be pushed further out. But compared to newbie alternatives like Mastodon or Bluesky, the upcoming Threads app — or whatever it ends up being called — has far higher chances of success. A seamless account creation and data transfer process from Instagram, which already has hundreds of millions of users across the globe, will be a key factor here. However, Meta’s bad reputation with data privacy and tendency to abandon experimental products could prove to be a deterrent for early adopters.
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