Xbox chief Phil Spencer had something to say on the shutdown of the Stadia gaming service in a recent interview with The Verge. On being asked what he took away from Google’s decision and what he learned, he said that “some form of content subscription” would have been the right way to go with the Stadia model and that the concerned teams should have begun with something with a lower marginal cost for a customer.
“When I thought about a customer base — because we were obviously going through similar math at the same time on how we should go to market — to have the predominant way your business model runs around a streaming subscription be built around the purchase of games early on in the introduction of a new technology… I don’t know if I’m right or wrong, but our view was that’s not how we should start. We should start with something that has a lower marginal cost for a customer. Meaning, “Okay, I paid $10, $15, so I can stream some games. Then I can test to see whether it works for me.”, he said in the interview.
He also thinks that Google “did a good job” with the Stadia, and had a strong hardware to support the service.
“I have a lot of friends that worked on Stadia and were there at the beginning of it. I love the technology investment that they made. I thought they did a good job building out a cloud platform, and the hardware that they had was strong.”
He sounded optimistic about the future Cloud gaming plans of Google after Stadia.
“But giving creators the option of delivering a game instantly to players, whether they are watching YouTube, Twitch, TikTok, or whatever, or as a way of distributing demos or builds to get feedback — I think there is real use for a cloud infrastructure that can allow creators to distribute gameplay to their customers almost instantly. Not to the exclusion of people downloading and playing the games, but as just another option for them. Absolutely, I see that, and I think what Google has built will find real application there. No doubt about that.”
“When I thought about a customer base — because we were obviously going through similar math at the same time on how we should go to market — to have the predominant way your business model runs around a streaming subscription be built around the purchase of games early on in the introduction of a new technology… I don’t know if I’m right or wrong, but our view was that’s not how we should start. We should start with something that has a lower marginal cost for a customer. Meaning, “Okay, I paid $10, $15, so I can stream some games. Then I can test to see whether it works for me.”, he said in the interview.
He also thinks that Google “did a good job” with the Stadia, and had a strong hardware to support the service.
“I have a lot of friends that worked on Stadia and were there at the beginning of it. I love the technology investment that they made. I thought they did a good job building out a cloud platform, and the hardware that they had was strong.”
He sounded optimistic about the future Cloud gaming plans of Google after Stadia.
“But giving creators the option of delivering a game instantly to players, whether they are watching YouTube, Twitch, TikTok, or whatever, or as a way of distributing demos or builds to get feedback — I think there is real use for a cloud infrastructure that can allow creators to distribute gameplay to their customers almost instantly. Not to the exclusion of people downloading and playing the games, but as just another option for them. Absolutely, I see that, and I think what Google has built will find real application there. No doubt about that.”
For all the latest Technology News Click Here
For the latest news and updates, follow us on Google News.
Denial of responsibility! NewsUpdate is an automatic aggregator around the global media. All the content are available free on Internet. We have just arranged it in one platform for educational purpose only. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, all materials to their authors. If you are the owner of the content and do not want us to publish your materials on our website, please contact us by email – [email protected]. The content will be deleted within 24 hours.
