HIGHLIGHT GAMES EXPANDS PRODUCT PORTFOLIO WITH VIRTUAL HORSES AND DOGS

Griiip, the Tel Aviv / Petach Tikva, Israel-based motorsport data technology company, announced the successful conclusion of Series Seed funding. U.S.-based investment firm, Sharp Alpha Advisors is among the leading investors in this round, joining existing strategic investors, including Porsche Ventures, the venture capital division of the iconic sports car manufacturer Porsche. The funding will act as a catalyst to support Griiip’s continued global expansion as the company works to achieve its mission of leading the transformation of motorsport viewer experiences through the application of next generation technology.

Already in action in the world-famous DTM racing series, Griiip’s cloud-based data platform makes real-time racing data available to motorsport fans, media and the gaming ecosystem. This helps attract younger audiences who demand a more immersive and personalized viewing experience of their favorite sports through digital mediums. Griiip’s proprietary ‘RedBox’ hardware collects data from race cars in real-time to a central cloud platform, where it is immediately analyzed to create data-driven products including live production graphics with expert insights, fantasy and sports betting applications and more connected fan engagement platforms.

“We’re very pleased to welcome our new investment partners into the Griiip team, a group who share our vision of transforming the way motorsport series and fans engage with each other through next generation tech,” said Griiip founder and CEO Tamir Plachinsky. “As racing fans ourselves, we know how much demand there is among the motorsport community to bring series and fans closer together, and this first round of funding will help us do precisely that. Griiip technology platforms connects all the players in the motorsport ecosystem through data-driven applications that increase fan engagement, generate new monetization opportunities for series and teams that have not been available until now.

Plachinsky goes on to add that “the sports tech market has grown rapidly in recent years, particularly in the areas of sports data infrastructure, intelligent visualization capabilities, computer vision-powered data collection, mobile fan engagement, and fantasy games and sports betting. While the global motorsport industry is rooted in technology, the viewing experience and fan engagement platforms have fallen behind other sports such as football, basketball, baseball, and American football. Griiip makes the motorsport ecosystem more accessible for fans by providing innovative ways for racing organizations, leagues, franchises and car manufacturers to engage with, provide value to, and monetize their target audiences through the application of tech hardware and software”. Partnering with the DTM in 2021/22 laid the groundwork for other top tier racing leagues to collaborate with Griiip.

Griiip investor, Sharp Alpha Advisors’ Lloyd Danzig said: “The business of motorsports is growing and evolving more rapidly than ever before, alongside a transformation in online betting and gaming. Griiip leverages data and analytics to enable racing teams, leagues, and media platforms to modernize their infrastructure and compete in an increasingly digital business landscape. There is no company better positioned than Griiip to capitalize on the bridging of the digital and physical worlds of racing.”

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