The fundamental question here is, what is a brand voice? It is how a brand communicates with its customers. A brand voice is booming when it creates a sense of comfort among the customers while engaging with the brand and, most importantly, believe in what you do. Your brand can have any tone of voice as long as it effectively marks your brand’s idea and core personality. However, it can be serious, playful, intellectual, and authoritative as a company needs to communicate at different levels.
A logo design agency customizes distinct, simple, and unique logos for any brand so that it can have a unique voice. Consider a situation where you have been offered a dish without any emotional connection and a restaurant where you have been dished out your food with consideration, and you are emotionally welcomed. Obviously, the former restaurant will mark an impact on your brain directly and subconsciously, inducing an emotional bond with it, which could be described with the halo effect.
Moving to the central part of the post, i.e., how to develop a functional voice for your brand? The first step in creating a brand voice is by imposing your core values and brand’s identity by building your vision, mission and highlighting the main aspects of your business, which can help you in sticking out from the other brands. Think about three words that evoke deep-seated feelings related to your business, how it is perceived together with the content that you’ll post related to your business. These three words will describe the tone of your business.
Know Your Audience
We believe that the second crucial point to embark on in mind for developing an influential voice is to know who you are talking to. Study the statistics of your clients; what age group they fall into? What are their choices? What do they want from your brand? You can gather plenty of data from the social media sites (Facebook and Instagram) by-polls. These are the platforms where you can get plenty of data from active users.
Social media applications like Instagram, Facebook, and Twitter divide the users according to their age, gender, location, and how often they go online. Create a plan accordingly on how and when you will share your data online. It will give a clear understanding of your business to a logo design agency you hire to get a logo. The logo-making process will become easier for the designer, and he or she will get the best creative thoughts while creating a logo.
However, if you don’t know your audience well enough, it will be difficult for your designer to create a logo that impacts. It is why marketing experts suggest researching about your target audience until you start knowing them like your family. In fact, it’s the first thing that every business should work on because if you don’t your target audience, you can’t pick the right strategies and marketing channels for your business.
So, it’s imperative to research your market and ensure that your products and services will nicely fit the demographics you’ve selected. There are dozens of digital tools available out there that offer crucial information about specific locations. Once you know your audience, keep your eyes on their actions and decisions while they are online. As we mentioned above, social networking sites are the best way to monitor your audience. When you know your audience, it’ll be easier for you to influence them and make a stronger and long-lasting relationship.
Build A Style Guide
The last but not the least step is to build a style guide. It’ll help you maintain the consistency of your brand voice. It is a reference tool that explains how a brand will represent itself to the world through the logo, color, and visual representation. Brand guidelines are crucial overall because they describe the personality of your brand. It is how the world recognizes you and trusts you. You need to build a style guide that gives impactful insights into your business.
If one of your coworkers comes to the office formally and well-dressed instead of that next day, he comes to the office in shorts with a fierce tattoo on his arms, for sure, you’ll be concerned and confused and definitely will check on him. It will make you uncomfortable because this is not what you are used to. The same effect implies the brands’ visual representations.
Therefore, a logo design agency is more likely to develop a logo that does not require many changes but is flexible enough for minor amendments because inconsistency will alienate customers. However, before creating a style guide, you must know about your company. Ask the following questions from yourself:
- What is the mission and vision of my company?
- Who is my targeted audience, and why do they need me?
- What is the personality of my brand? Is it quirky or sophisticated?
- What are the core values of my business?
The company’s mission can be described as why your company exists, whereas the vision of the company is where you want your brand to go? Market research can help you in clear communication with your clients. Describe who your customers are, their age group, gender, and why do they need you? Make a list of three to five adjectives that describe your company’s personality. This will clear your path for the designing process. Know about the guiding principles of the company for decision-making.
Once you’ve got the answers to your question, the next step is to start creating a brand style guide. A picture is worth a thousand words; therefore, gather all the images you are inspired from. Define the essential brand guide elements: voice, brand story, color palette, typography, imagery, and most importantly, logo.
Don’t design your logo with the help of a friend. Whenever it comes to logo-making, you should prefer a professional designer. It might be a little pricy, but it is a one-time investment and a crucial part of your business. We suggest you search for a credible logo design agency and design your logo by professionals.
