Since Apple’s launch of a true wireless headphone in 2016, the global earphones and headphones market has undergone a paradigm shift. Smart wireless earphones have evolved into hearables as a result of this launch. Wearables that attach to a user’s smartphone and apps have steered the market toward smart accessories that have the potential to double output. Major manufacturers have concentrated on making headphones that are comfortable and easy to use, as well as able to block out external sounds and provide an immersive listening experience.
In the sports headphones market, some vendors have introduced new models that are sweat-proof and water-resistant, with the ear padding removable and Bluetooth Headphones That Look Like Earplugs in some models. Several IPX certifications are being implemented by vendors to ensure that their earbuds are sweat and water resistant. Bragi was one of the first companies to introduce IPX7-certified earbuds, which can endure up to 30 minutes of submersion. Several models, especially sports headphones, are currently available on the market that can withstand some splashes while the consumer is engaging in outdoor activities. As a result, in the near future, an increase in specialised features and additional capabilities is likely to influence development.
Insights into the Market
For the forecast period 2020-2025, the study offers the following insights into the global earphones and headphones industry.
Provides in-depth analysis of the market’s latest industry patterns, forecasts, and growth drivers.
A thorough review of growth factors, barriers, and investment opportunities is included.
Provides a comprehensive analysis of market segments as well as geographic forecasts.
Provides a comprehensive overview of the vendor environment, as well as a strategic review and key strategies for gaining a competitive advantage.
Leading Suppliers
Earphones & Headphones Market Segmentation: Apple Sony Samsung Bose Sennheiser Skullcandy
This study breaks down the market by form, technology, features, price range, end-users, noise accentuation, distribution channel, and geography.
On-ear headphones are becoming more common due to advancements in audio technology and the ability to cancel unnecessary noise, reduce sound leakage, and monitor ambient sound. These headphones have large earpads that cover the user’s ear, locking in sound and increasing air displacement, resulting in improved audio and soundstage perception. On-ear models have a lower prevalence of active noise cancellation capabilities due to their nature, which allows for sound leakage and passage of external sound.
The low price point of conventional wired in-ear products is one of the main reasons for the strong market share of the in-ear headphones segment. The use of in-ear devices is primarily driven by features such as lightweight design and high portability. Professionals as well as health and sports fans have embraced these products.
Over-ear wireless headphones have a built-in feature that reduces external noise and adds to the user’s comfort. Consumers are clamouring for over-ear products in the global earphones and headphones market because of features like high-fidelity sound and active noise cancellation. Furthermore, the addition of high bass response is a big benefit that is influencing demand for over-ear versions. Europe led the market for over-ear products in 2019, followed by North America. The strong adoption of gaming headphones, which are usually over-ear styles, can be attributed to Europe’s high share.
During the forecast era, the true wireless segment is expected to rise at a CAGR of over 20%. True wireless earbuds have become more common since the headphone jack was removed. Rather than streaming music and taking calls, technologically advanced true wireless systems are focused on providing a variety of real-time solutions. The segment’s growth is aided by the availability of high-quality sound clarity, ambient noise reduction, voice elevation, and augmented hearing functionality.
While wired headphones have held the largest share of the global headphones market for a long time, the segment has seen a decline since 2010 as wireless headphones have become more common and manufacturing and audio technology have improved. Furthermore, the poor aesthetic appeal of wired models has been the primary cause of sales decline in recent years. Low endurance limits under heavy usage are another factor contributing to the wired segment’s decreasing market share. Wired devices are more prone to failure than wireless devices. In APAC emerging markets, where wired models are not expensive, the segment is extremely common. For the middle-income group, which makes up the majority of the region’s population, wired versions are more affordable.
In recent years, demand for smart headphones has increased as a growing number of customers place a premium on product aesthetics. Since 2016, major application sectors such as entertainment and sports have seen a surge in adoption. Furthermore, the growing use of handheld devices has a significant impact on development. Audiophiles, athletes, music composers, and health-conscious people use them because they allow them to track body vitals.
Furthermore, advancements in audio processing and sound engineering are propelling headphones to the forefront of the wired universe. Smart earphones are gaining traction among developers as the central node of wearables and connected devices due to their ability to communicate with a wide range of connected devices. The growing availability of counterfeit and low-quality devices, on the other hand, is severely impeding the selling of smart earphones.
Revenues and units sold for non-smart headphones are expected to rise slowly. Despite the fact that smart earphones are becoming more popular around the world, non-smart models continue to have a strong market share among non-affluent consumers in places like South Asia and Central Africa. Because of the availability and growing acceptance of technologically advanced wireless devices, the segment’s growth rate is expected to slow, however revenue will remain positive. The competition from unorganised sectors is a major stumbling block to development. Since the affluent population prefers smart headphones, the addressable market for these headphones is rapidly shifting toward the lower-income consumer base. The low-income population has a high penetration of unorganised sector goods. As a result, non-smart headphone sellers face fierce competition, lowering profit margins.
The ANC market has grown dramatically in recent years, owing to the proliferation of high-speed internet and connected devices. The transition of ANC headphones into the hearables market, which includes headphones, hearing augmentation technologies, and commercial headsets, is being driven by the increasing demand for ANC in many audio settings, including hearing protection products and safe communication devices.
Noise isolation earphones account for over 52 percent of the global consumer sales in terms of revenue. The high popularity of noise-isolating headphones is due to their lower cost compared to active noise-canceling headphones, as well as the lack of need to charge the active noise-canceling circuitry. In terms of sales and unit shipments, APAC is the third-largest market for noise isolating products in 2019. During the forecast period, however, the area is projected to have the highest CAGR for both revenue and unit shipments. The region’s high growth potential can be attributed to a number of factors, the most important of which is a significant cost trade-off between noise isolating and noise cancelling devices.
Premium brands include Bose, Sennheiser, Apple, Sony, and Samsung. Wireless models are being integrated with high-tech features such as layered listening and voice amplification by vendors. This category currently includes feature-rich smart wireless and smart genuinely wireless earbuds. True wireless earbuds have the ability to be the market leader in the medium-range wireless category in terms of revenue.
Headphones with a moderate selection are widely available on e-commerce sites, in physical stores, and in supermarkets. They outperform low-end models in terms of voice quality, playback time, and latency. Moderate pricing, which is an important catalyst for high adoption, can be blamed for the lack of groundbreaking technical features. North America is the largest market for premium earbuds in terms of sales, while Europe is the largest market for moderate and low-cost models. Owing to the large number of consumers able to buy earphones in the lower range, Europe leads the market in low-end models.
Growth of music Industry
The growing music industry, as well as the the popularity of rapping, have a positive impact on the adoption of headphones, particularly those endorsed by singers and celebrities. The companies are working with a number of musicians to release specially crafted headphone versions, which are expected to boost the pro headphones market. These editions are expensive, but manufacturers continue to release them, showing that there is a large untapped demand for expensive products.
The increased use of earphones has been attributed to the rising popularity of smartphones. Users are encouraged to invest in high-quality and sophisticated pro headphones as devices that can stream audio and video become more advanced. The global sports headphones market is expected to expand due to the rising fitness & club market and the growing number of actively involved gym and fitness enthusiasts.
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