Indian PC market shrunk by over 15 percent, Acer the only brand that grew | Digit

In India, the regular PC market seems to face problems. They sent out 3.2 million computers in the second part of this year. This was a little more than before, but compared to the same time last year, it went down by a lot (15.3% less). This information comes from a group called International Data Corporation (IDC) Worldwide Quarterly Personal Computing Device Tracker. 

In this quarter, all types of computer products didn’t sell as well as they did the year before. Computers such as notebooks sold 18.5% less, and the desktops sold 7.0% less compared to last year. Both regular people and businesses didn’t buy as many computers, with a 17.0% drop for regular people and 13.8% for businesses.

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The PCs sold for schools and the government did better, but businesses had a hard time. Some states like Madhya Pradesh, Gujarat, and Tamil Nadu helped schools get more computers, and that made the school computer market grow by 43.7%. The government also increased the PC market by 8.2%, because they needed them for court orders. 

The high-end laptops, priced over ₹80,000, faced a downfall by 30.7%. But they did better in the later part of the year, going up by 39.0% compared to the previous three months. 

However, the top 5 brands in India are HP Inc, Lenovo, Dell Technologies, Asus, and Acer Group. All of these companies have faced a downfall in their market share in 2Q23 compared to last year’s (2Q22) position, except Acer Group, according to IDC. Acer Group has seen a positive growth in its market share this year.

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Acer Group has gained 11.4% in 2Q23 market share, whereas last year’s score was 8.9%. This company has got a 8.2% positive YoY growth in the total market.

Next up, there’s Asus, which secured 7.2% 2Q23 market share. A slight increase from last year. But it faced a 0.5% decline in 2Q23 YoY growth. 

HP Inc. has faced a 14.4% loss in 2Q23 YoY growth and secured 31.1% 2Q23 market share. A slight increase here as well, 30.8% in 2Q22 market share.

Lenovo failed to achieve positive growth as it faced a 30.2% decline in 2Q23 YoY. Its 2Q22’s market share was 19.6%, whereas this year it was only 16.2%. 

Dell Technologies has done the worst of them all, as it faced a 39.9% decline in 2Q23 YoY. Its 2Q22’s market share was 21.6%, whereas this year it was only 15.3%.