Instagram rolls out update to double the time duration of Reels

By Andrew McCollum On Jul 28, 2021

Instagram Reels has received an update and now creators on the platform can post up to a minute-long Reels. The image-sharing platform has already rolled out the update for the new feature.

Instagram announced the new feature via a meme posted on its official Twitter showing the progression of Reels, starting with no Reels and progressing to the new time limit.

The extension to the length of Reels can be attributed to the growing interest for videos among Instagram users. The new update also allows users to add captions sticker on Reels, which transcribes audio to text. However, the caption sticker is currently available in a handful of English-speaking countries only.

Another short video sharing platform, TikTok also updated the length of its videos. The ByteDance owned application now allows users to post videos of up to 3 minutes in length. Instagram Reels was introduced in order to compete with the wild growth in popularity of applications like TikTok.

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