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IPL media rights value swells to over Rs 48,000 crore: Disney Star retains TV rights; Viacom18 bags streaming rights – Firstcricket News, Firstpost

IPL media rights: In a series of tweets, BCCI Secretary Jay Shah elaborated on the major developments from the three-day auction.

  • FirstCricket Staff

  • June 14th, 2022
  • 19:03:59 IST

The IPL trophy. Sportzpics

The suspense over the IPL media rights for the cycle between 2023-27 ended on Tuesday, with Disney Star retaining the TV rights for a whopping Rs 23, 575 crore while the digital rights went to Viacom18 for Rs 20,500 crore.

Viacom18 also secured Package C, a special segment for 98 matches for a five-year duration , for Rs 3,273 crore. Times Internet secured Package D for Rs 1,058 crore, a package which saw no competition among others.
Jay Shah, Honorary Secretary of the BCCI, tweeted: “Viacom18 bags digital rights with its winning bid of Rs 23,758 cr. India has seen a digital revolution & the sector has endless potential. The digital landscape has changed the way cricket is watched. It has been a big factor in the growth of the game & the Digital India vision.”

It was followed by a series of tweets from Jay Shah, elaborating on the foregone media auction:

“Since its inception, the IPL has been synonymous with growth & today is a red-letter day for India Cricket, with Brand IPL touching a new high with e-auction resulting in INR 48,390 cr value. IPL is now the 2nd most valued sporting league in the world in terms of per match value!”, Shah further tweeted.

Updated Date: June 14, 2022 19:03:59 IST

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