IPL media rights: In a series of tweets, BCCI Secretary Jay Shah elaborated on the major developments from the three-day auction.
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FirstCricket Staff
- June 14th, 2022
- 19:03:59 IST
The suspense over the IPL media rights for the cycle between 2023-27 ended on Tuesday, with Disney Star retaining the TV rights for a whopping Rs 23, 575 crore while the digital rights went to Viacom18 for Rs 20,500 crore.
Viacom18 also secured Package C, a special segment for 98 matches for a five-year duration , for Rs 3,273 crore. Times Internet secured Package D for Rs 1,058 crore, a package which saw no competition among others.
Jay Shah, Honorary Secretary of the BCCI, tweeted: “Viacom18 bags digital rights with its winning bid of Rs 23,758 cr. India has seen a digital revolution & the sector has endless potential. The digital landscape has changed the way cricket is watched. It has been a big factor in the growth of the game & the Digital India vision.”
Viacom18 bags digital rights with its winning bid of Rs 23,758 cr. India has seen a digital revolution & the sector has endless potential. The digital landscape has changed the way cricket is watched. It has been a big factor in the growth of the game & the Digital India vision.
— Jay Shah (@JayShah) June 14, 2022
It was followed by a series of tweets from Jay Shah, elaborating on the foregone media auction:
I thank all the bidders for their active interest in securing the IPL Media Rights. As a key stakeholder, the BCCI will do everything possible to help you realise the full value of your investments.
— Jay Shah (@JayShah) June 14, 2022
The BCCI will utilize the revenue generated from
IPL to strengthen our domestic cricket structure starting from grassroots, to boost infrastructure and spruce up facilities across India and enrich the
overall cricket-watching experience.— Jay Shah (@JayShah) June 14, 2022
Now, it’s time for our state associations, IPL Franchises to work together with the IPL to enhance the fan experience and ensure that our biggest stakeholder – ‘the cricket fan’ is well looked after and enjoys high quality cricket in world-class facilities.
— Jay Shah (@JayShah) June 14, 2022
“Since its inception, the IPL has been synonymous with growth & today is a red-letter day for India Cricket, with Brand IPL touching a new high with e-auction resulting in INR 48,390 cr value. IPL is now the 2nd most valued sporting league in the world in terms of per match value!”, Shah further tweeted.
Since its inception, the IPL has been synonymous with growth & today is a red-letter day for India Cricket, with Brand IPL
touching a new high with e-auction resulting in INR 48,390 cr value. IPL is now the 2nd most valued sporting league in the world in terms of per
match value!— Jay Shah (@JayShah) June 14, 2022
Iam thrilled to announce that STAR INDIA wins India
TV rights with their bid of Rs 23,575 crores. The bid is a direct testimony to the BCCI’s organizational capabilities despite two pandemic years.— Jay Shah (@JayShah) June 14, 2022
Updated Date: June 14, 2022 19:03:59 IST
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