Synopsis
ONDC, the ambitious initiative that seeks to democratise e-commerce, is currently being piloted in several cities. As network participants grow, questions may be raised around operational challenges, third-party audits, and discounting practices. These are some of the problems that the open platform needs to address.
When a delivery partner arrived at a seller’s location in Bengaluru to pick up a grocery order made through the Open Network for Digital Commerce (ONDC) earlier this month, he realised that the address was incorrect. In another instance, the distance to a customer’s location was shown as 5km when it was actually 15km. These are some of the operational issues that are being resolved as ONDC, the government-backed initiative to develop an open
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