Reliance Jio has some big plans for JioCinema with plans of offering it as a subscription-based streaming platform. JioCinema is currently available for free to all Jio users, and it’s also where the popular Indian Premier League (IPL) is streamed live, after the much-popular FIFA World Cup, which was also free. A new report now suggests that JioCinema’s revamp will actually be a merger with Viacom 18’s Voot, collectively making it ‘JioVoot’.
JioVoot is said to be the rebranded streaming platform, and its subscription plans will start at Rs 99, according to a report by OnlyTech. These details were fetched from the source code of the current JioCinema APK which revealed the new JioVoot name and also the subscription price. This is supposedly the JioVoot Super Plan which is priced at Rs 99 but there’s no confirmation on whether this will be monthly or quarterly.
This comes after Reliance’s media and content business President Jyoti Deshpande confirmed in an interview with Bloomberg that JioCinema will indeed expand its base and start charging for content.
JioCinema plans not officially announced yet
Voot already exists as a streaming service and offers premium content starting at Rs 299 per year. For those unaware, Voot is a Viacom18 product which is under Network 18 that is a Reliance Industries subsidiary.
The one doubt and question looming over Jio users amid all these reports is whether IPL streaming would continue to be free or not. According to Reliance’s media and content business President Jyoti Deshpande, IPL will continue to be free even after the new subscription-based content plan. Deshpande confirmed this in a recent interview with Bloomberg where she shared the future plans for JioCinema.
There will be more than 100 movies and TV series added to JioCinema, and the new content will be available to watch before the end of IPL which is on May 28th. The company is also keeping in mind the price factor given the price-conscious market that India is, and also if it wants to compete with other streaming platforms. But the company doesn’t plan to make JioCinema another platform for watching international content. It instead wants JioCinema to “get as Indian as it can.”
With IPL ending next month, we should get more clarity on Jio’s new content streaming plans and how it will compete with rivals in the market.
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